Agency Relations Management
All relationships, including agency relationships, have their ups and downs. Amid all these challenges and concerns, you can rely on the experience and expertise of Blue Kazoo Marketing & Event Planning. Find out how we help build stronger relationships that are beneficial to your company in every way possible.
Client Agency Relationship Measurement
We use measuring and performance monitoring tools that help identify gaps in agency relationships. Such gaps can result in performance decline when not addressed. Some of the main causes of such performance issues include poor communication and the use of outdated engagement processes. We use different performance evaluation methods that can be customized to address your company’s requirements. This includes:- Periodic relationship and performance evaluations
- 90-degree, 180-degree, and 360-degree evaluations
- Benchmark results
- Overall relationship and key initiative assessment
- Development of an action plan
- Regular performance auditing against the action plan
- Identifying synergy and gaps
- Setting up KPIs
- Agency compensation and contract evaluation and optimization
- Agency roster modeling
- Client internal and cross-functional integration and workflow studies
Agency Management Best Practices Auditing
Agency management best practices help optimize your external and internal resources and your budgets and returns. We find that it is often the inability to adhere to uniform processes that creates issues between clients and agencies. We offer auditing services to help identify the key challenges before creating customized solutions. This includes:- Strategic agency roster alignment and integration evaluation. This identifies how effectively your agencies are working together and the role of your team in managing the process.
- Agency engagement process evaluation. This may be done across the entire range of marcom or on a specific area such as the agency brief development and the briefing process.
- Internal alignment evaluation
- Marcom resource management evaluation
- Custom evaluations to achieve efficiencies
A Good Client-Agency Relationship
Both clients and agencies have equal roles to play in the development of effective and successful relationships. The ideal relationships have the following characteristics:- Collaboration
- Trust
- Mutual respect
- Chemistry
- Accountability
Some of the key roles expected from clients include trusting the agency, assisting them, providing honest feedback, being responsive, respecting their business and prelateships, and paying on time. On the other hand, agencies are expected to learn their client’s businesses, establish clear KPIs, invest in the right tools, get everything in writing, be innovative, report with honesty, and become an extension of the client’s internal team. At Blue Kazoo, we help you achieve the best outcome from your agency relationships. For more information get in touch with us at 678.310.4811 or send us a message via this Online Form.
