''Closer Look'' Content Review
Your content is a major contributor to your business’s online presence and digital marketing strategy’s effectiveness. This includes both onsite and offsite. So many scenarios can develop over time in relation to content. Your website and blog may have been up for some time. You may have been adding content regularly. You may have many pages on your website. Chances are you don't even remember most of the content that you have online.
While you may not be able to remember everything, search engines do, and your target audience is reading the content you put in years ago. Chances are your visitors are seeing out-of-date content. At Blue Kazoo Marketing & Event Planning, our closer-look content review service helps you overcome these challenges and ensure your content is up-to-date, relevant, culturally appropriate and balanced.to help achieve success.
What Is Content Review?
Content review is the process of identifying and reviewing all the content that is currently live online on your website. Our content experts will review each piece of your content and identify the pieces that require updates and deletion. The result of a typical closer-look content review includes the following processes:Addressing Missing Information
When we review the core pages, we create a list of the relevant information that may be missing. We usually reach this outcome when reviewing product and service pages. Some of the considerations during this part of the content review include:- Whether anything has been added since the last review?
- Whether the list of offerings on your website is complete?
- A review of the location or contact details
- Whether there are new locations or new people in your business?
Deleting Out-Of-Date Information
We will help determine whether any content piece or page needs to be deleted. Some of the scenarios where content deletion may be required include the following:- Content that cannot be updated
- Thin content or spammy content
- Your page has been dropped from the Google index
- A page that is consistently not driving any traffic
If it is difficult for you to delete any pages, we can consider combining pages or refreshing the pages. A refresh can mean not just edits, but also making SEO tweaks such as giving a new title, SEO title, page description, and URL.
Regular Content Reviews
We will schedule regular content review meetings with your team to identify and improve your content. Some of the key aspects of these meetings include:- Analytics Reports: Reports generation which includes year over year to get insights into how your visitors are interacting with your current content.
- Review of Analytics: Providing recommendations for content. We will review and provide insights into the key areas for content removal and growth. This includes identifying opportunities for adding more rich content and social media content.
- Discuss Current & Future Efforts: Discuss current and future marketing and communications efforts that can affect your content.
We can also help define the next steps. This involves providing a summary of actions required to be taken to meet your goals.
For more information about our closer-look content review, feel free to contact us at 678.310.4811. You may also send us a message and we will get back to you at the earliest.
