Communication Strategy Development
Explore the different processes involved in our communication strategy development service.
Communications Audit
We closely evaluate your communications and marketing, review everything, and assess its impact. We also determine the effectiveness of the overall efforts in achieving your business goals.- We consider the brand tone, voice, style, core messages, and more.
- Our communications audit will guide your team to focus your time in the right direction, set realistic goals, and identify the best practices for your company.
- We will demonstrate the most effective tactics and emphasize the areas where you’re marketing and communications budget and time should be spent.
Communications Strategy Planning
We develop and deliver communications plans around our client’s business goals. Your plan will outline marketing and communications tactics that make the most impact on your business. The plan will take into account your budget for:- Advertising
- Community support
- Sponsorships
We customize the plans based on our client’s needs, budget, industry, targeted marketplace, and market conditions. We also understand the importance of creating plans that are specific, feasible, and actionable.
Thought Leadership
We understand that all businesses have experts. The goal is to position your experts as an industry thought leaders. It is these thought leaders that will guide your audience on industry trends and they regularly get featured in publications. At Blue Kazoo, our experts spot the key trends for your thought leaders’ commentary. We will work closely with your internal experts to translate your technical information into content that is readily accessible and interesting. Your experts will also get guidance in sharing their expertise in the form of:- Guest columns on niche publications
- Speaking engagements at conferences
- Podcast bookings on industry-related topics
Content Creation
Great content should meet the audience wherever they are. It should also show them that you understand their pain points. Your content should clearly demonstrate how you can help them overcome their challenges. Only when your audience understands and connects with your content, they are ready to act.Our communication strategy team will work closely with you to create such content. We develop content that:
- Boosts your credibility
- Keeps your brand top-of-mind
- Contains a great story
- Is compelling and has the right context
Such content can take different forms including blog posts, videos, scripts for speeches, and/or newsletter articles. At Blue Kazoo, we understand that you have an important thing to say. It is our job to assist you with when and how to say it. We specialize in the art and science of helping you find your customers and your customers find you. We will work closely with you to discover your audience, what is important to your audience, and the best ways to reach them with your message. For more information, feel free to contact us at 678.310.4811. You can also write to us and we will get back to you at the earliest.
