Marketing Strategy & Consulting
Importance of Marketing Strategy & Consulting
Marketing is essential for any business or organization to achieve its short-term and long-term growth objectives. If you already don't have a holistic marketing strategy or an effective marketing strategy in place, our strategy and consulting service can help you create the path to success. We have specialized experience in many industries and niches.Marketing Consulting Expertise
The identification and meeting of customer needs is the most important element to marketing success. At Blue Kazoo, our strategic marketers and consultants leverage deep customer insights to drive:- Segmentation
- Positioning
- Targeting
- Offering development
We have the expertise and experience required to ensure your marketing strategy development is based on market realities to address customer needs. Our team has deep knowledge and capabilities in the following areas:
- Customer Insights & Analytics: We assist in triggering organic business growth by developing customer insights and leveraging analytics to continue evolving your marketing strategy. We rely on a research-focused, analytical approach to gain deep customer insights and drive growth.
- Segmentation & Targeting: We help develop customer frameworks, and map market segments, and opportunities. We can conduct market research and use internal strategy sessions to ensure a market-based approach is followed for strategy and plan development.
- Customer Experience: Target marketing strategy development defines the most valuable segments based on factors such as growth, size, internal fit, and benefits.
- Marketing Strategy Development: Our process covers the definition of the marketing mix, customer acquisition, and the details of retention.
- B2B Marketing Consulting: Our assessment is focused on the analysis of the Three C’s (company, customer, competition) to discover strategic opportunities. During the consulting phase, our assessment addresses the key challenges.
- B2C Marketing Consulting: We gain deep customer insights to develop compelling B2C marketing strategies and plans for your organization. Part of our service is to assist you in establishing a B2C approach for customer-focused growth strategies, delivering direct customer insight, and building relationships to achieve new growth.
Our marketing strategy and consulting service allow your business to get access to advanced and specialized marketing knowledge. Whether you have long-term goals and visions or urgent needs, our consulting services can help you achieve your goals. When you choose our service, you get access to specific knowledge, third-party oversight, insights, advice, flexibility, and customization. If you want us to assess your market, goals, and business to help develop your marketing strategy, feel free to contact us at 678.310.4811 or write to us.
